Aries™
Project type
- Branding
- Website
Stage
- UX/UI Designer
Deliverables
- Style
- Information Architecture
- UI Kit
The Story
I was invited to develop the Aries brand, a project led by two charismatic founders whose shared zodiac sign — Aries — inspired the name. My role covered the full strategic and creative scope: defining the brand’s tone of voice, crafting the logotype, and designing packaging supported by a cohesive visual communication system.
Digital presence
As the collaboration evolved, I continued by designing a modern, visually engaging corporate website that reflects the brand’s character and elevates its digital presence. The result is a unified identity that captures the boldness, precision, and energy at the core of Aries.
